Industry Commentary

Reaching Doctors and Patients Through New Digital Media - The recent Datamonitor report highlights the role digital technology is increasingly playing in overcoming the challenges facing existing sales and marketing models.

The report focusses on three key areas:

• Increased access to the internet has led a growth in physician and patient websites.
• Pharma companies need to move forward from the traditional company website and actively engage with its customers.
• The rise in social media, blogging forums opens up potential opportunities for pharma marketers, also there are a variety of mediums such as podcasts and live video detailing which are currently underutilised.