With the noise around digital marketing appear to be growing on a daily basis, the digital era is here like it or not.
Investment in digital marketing by many companies has resulted in a poor return. This does not need to be the case and is often due to the simple fact that it is utilised as a bolt-on to traditional activities.
It is no longer easy to use the excuse of lack of understanding or regulatory issues, as it becoming impossible to ignore the potential digital marketing offers for improving relationships and dialogue with stakeholders.
In an effort to untangle the concerns and improve understanding of digital marketing, Elevator has launched a digital marketing speed learning workshop.
Using a unique digital marketing life cycle map, the workshop illustrates the types of digital marketing activities which may be appropriate for brands in different phases of the life cycle, integration of digital marketing within the wider marketing mix and the potential benefits for each phase of the life cycle.
Each workshop is tailored based on an organisations training objectives, current level of understanding, marketing challenges and opportunities and key therapy areas.
For further information contact Rob Wyer on:
tel: +44 (0)161 244 5544
email: business@elevatorlearning.com
